Better giving starts here

All of our product concepts leverage in-market research and reflect real-world insights about donor mindsets and behaviors. We’ve compiled these ideas from multiple sources, including the OpenIDEO Challenge and collaborative sprints with our global innovation partners.

  • Activation:
    engage and onboard potential givers at the optimal time for donations
  • Collaboration:
    enables givers to contribute towards causes in a connective manner.
  • Curation:
    purposefully selected lists or portfolios of charities.
  • Feedback:
    connects givers to impact through storytelling or other forms of communication.
  • Gamification:
    leverages principles of game design to make giving fun and a bit competitive.
  • Intentionality:
    enables functionality for building giving plans, making giving more purposeful.
  • Physical-Digital:
    bridges the divide between giving online and physical products and experiences.
  • Rounding Up:
    enables small donations by rounding up to the next whole dollar amount as part of a purchase.
  • Simplification:
    improves the giving experience through back-end efficiency and operations.
  • Translation:
    non-monetary acts that translate to charitable donations.
  • Blueprint:
    Gathering the inspiration and information needed to test the concept with users
  • Early Adoption:
    Initial pilot and impact analysis of pilot completed. There is proof of user/customer uptake (i.e. 16% to 49% of the target population or 1,000 to 50,000 users)
  • Full Scale Roll-Out:
    Product has been tested and scaled significantly with the intended user/customer base (i.e. when innovation has reached 84% or above of the target population or above 1,000,000 users
  • Pilot:
    Implementation in progress at a small scale, with a population of actual users/customers (i.e. 3 -15% of the target population)
  • Prototype:
    Small tests or experiments performed with prospective users.
  • Better: Impact:
    gathering and assessing feedback before and/or after giving
  • Better: Planning:
    supporting planned versus reactionary giving
  • Better: Selection:
    identifying the right organizations, causes, and funds
  • More: Amount:
    increasing the size of donations
  • More: Frequency:
    increasing the frequency of donations or giving behavior
  • More: Participation:
    increasing the number of donors
  • Crowdfunding:
    sourcing donations for a cause from a large number of individuals mostly making small contributions
  • Donor Advised Funds (DAFs):
    a charitable giving vehicle where an individual, family or corporation makes an irrevocable, tax-deductible contribution of personal assets to a charity
  • Financial Services:
    products of features tied to donor banking or financial services tools
  • General Online/Mobile Giving:
    donations conducted via standalone charitable giving websites or mobile platforms
  • Giving Circles:
    a form of participatory philanthropy where groups of individuals donate their own money or time to a pooled fund and decide together where to give these away to charity or community projects
  • Multi-Channel:
    product corresponds to multiple channels or potential use cases
  • Nonprofit Fundraising:
    software or features integrated into recipient nonprofit websites
  • Person to Person:
    giving to an individual recipient, directly or via intermediary
  • Point of Sale Donations:
    a feature enabling small donations at retail checkouts or by donating spare change at purchase.
  • Volunteering:
    products and features that support the giving of time
  • Workplace Giving:
    employer-sponsored programs that offer employees the opportunity to make a charitable contribution through payroll deduction and other payment methods

Product Concepts


Adaptive Giving Goals

A tool that sets adaptable giving targets to keep goals relevant and achievable.


Generous Conversations

Inspiring the next generation of generosity through family discussions.


Simple Plans

An easy planning prompt to help donors align their giving intentions and actions.



Leveraging expert philanthropists to identify high-performing nonprofits in order to help inform giving decisions.


One More Step

Providing givers with relevant opportunities to deepen their engagement and help power better personalization.


The Giving Calendar

A tool that allows givers to schedule donations for key events throughout the year.


Match Loss

Creative messaging and visual feedback that motivates employees to take advantage of workplace matching funds.



Gamified giving connects everyday givers with big donors to increase the impact of institutional donations.

Rounding Up

Coin Up

An app allowing anyone to donate digital spare change and provide sustainable monthly revenue to nonprofits through everyday debit or…

Rounding Up

Margins Make Money

Identify moments or opportunities for merchants—or any party involved in a transaction—to improve their margin and then direct it toward…

Rounding Up

Rerouting Rewards

Integrate charitable giving into non-monetary “reward” or “windfall” moments, such as points on credit cards or returns on stock portfolios.



Using the power of authentic human storytelling to engage, motivate, and supercharge fundraising via personalized video.


More Mindful Marketplaces

Build a donation feature into multi-sided marketplaces so that creators, renters & vendors can raise money for causes they care…


The Indie Auction Block

Independent artists, makers, renters, and other suppliers donate items or experiences to a high-visibility marketplace/auction platform. All revenue goes toward…


Civic Champs

Civic Champs automates volunteer management for nonprofit organizations and converts their volunteers to donors.


Giving Multiplier

Giving Multiplier boosts effective giving by incentivizing people to make bundled donations.



A non-profit, tech-enabled platform designed to harness and channel impact-driven Islamic philanthropy towards the UN’s 17 Sustainable Development Goals.



Encouraging everyone to give to their full potential begins with zero-barrier volunteer relationships.


Pinkaloo’s Modern Giving

Helping everyday donors be more proactive through a no-minimum Donor-Advised Fund that can be integrated into digital banking experiences.


Give App

Building personalized, research-backed giving portfolios that people can support with just one monthly donation.