People want to give, but often don’t know how. And many younger adults are rich in time and skills, but not in money; they want to make an impact, too. According to the Millennial Impact Report, 94% of Millennials want to use their skills for good. Concurrently, people are feeling lonely during the ongoing COVID-19 pandemic. They want to connect with neighbors and friends, and to help those in need.
Gigfunding.org is a marketplace for providing and hiring skills, where all the payment goes to causes that members choose. The provider (volunteer) offers a skill, such as English lessons, web design, consultancy, yoga classes, etc. Using the online marketplace, the hirer selects a volunteer to fill their need, the volunteer donates their time and skill, and the hirer donates their payment. Together, they agree on the causes they want to support with the payment. Volunteers perform services at market rate, and the entirety of the service gets donated to nonprofits. Gigfunding is a registered UK nonprofit, and receives funding from the service only if hirers opt to pay an additional amount on top of their donation. By connecting those who have the time and the skills to help with those who have money to give, Gigfunding seeks to create a new form of giving that suits the needs of young adults and freelancers.
Gigfunding focuses on three groups of target users.
Gigfunding has created a brand new way to support causes, via ‘useful sponsored activities’ that benefit donors and recipients alike. In the process, it tackles social isolation by offering a new reason to meet neighbors and build social confidence.
In 2019 Gigfunding tested their concept prototype, raising £2,285 in total, through 41 gigs. The average gig value was £45, and they raised funds for 31 different causes. They have since launched their MVP, partnering with Centrepoint and 2 other causes, to bring this fundraising innovation to London.
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